The Public Accounts Committee (PAC) wants the Government Advertising Agency (GAA)  to review its advertising model and to embrace one that ensures content reaches the majority.

The Committee said that the current model that gave preference to four mainstream print Media Houses was not effective as the advertisements were not reaching majority of targeted readers.

They said that key advertisements such as job opportunities were placed in the adverts and therefore should be accessible by job seekers who could not be able to buy newspapers.

The Committee on Diaspora Affairs and Migrant Workers has called for the cancellation of licenses of recruiting agencies, and a fresh registration of the agencies once new regulations have been put in place. 

The Members were speaking this morning during an engagement with the Cabinet Secretary (CS) for Foreign and Diaspora Affairs , Dr. Alfred Mutua at the TradeMark hotel in Nairobi.